 Introductory Certificate in Marketing
The Introductory Certificate in Marketing is for all those who want to find out more about marketing – whether you’ve just left university/ college or have started your first marketing job. It answers the question: what is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
The typical profiles of people who might take this qualification could include:
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School and College leavers
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Those undertaking junior marketing, secretarial or administrative roles
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Individuals in jobs with some marketing involvement
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Event management assistants
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Personal assistants
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Customer service assistants/call centre employees
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Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing
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Modern apprenticeship equivalents
What you will learn
By the end of this qualification you should:
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Understand the function of marketing and its role in an organisation
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Know about the seven Ps (product, price, place and promotion, process, people, physical evidence) and how to apply the marketing mix
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Understand more about customers and managing customer relationships
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Be able to communicate to both internal and external customers using a variety of different means
Qualification content
Unit 1: What is Marketing?
This unit provides a backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.
Learning Outcomes
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Determine the importance of marketing as a cross-functional activity contributing towards business success
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Explain the importance of understanding the organisation's marketing environment and the impact it has upon an organisation's ability to satisfy customer needs and wants
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Identify each element of the marketing mix in the context of customer needs and achieving customer satisfaction
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Apply the marketing mix to a range of different organisational sectors and contexts
Unit 2: Understanding Customer Relationships
This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.
Learning Outcomes
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Explain the importance of understanding customers, and how marketing information aids the better development of marketing activities to achieve customer satisfaction
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Explain the value and importance of internal and external relationships of the organisation and the importance of networking, collaboration and co-operation in order to develop and maintain relationships
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Explain the different ways in which to communicate with both internal and external customers in order to develop, maintain and strengthen customer relationships
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Explain the requirements for developing effective and efficient customer
Entry Requirements
This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.
How much does it cost?
The cost of studying The Introductory Certificate in Marketing is made up of tuition fees (paid to your chosen CIM Accredited Study Centre), course books, CIM membership and assessment fees.
Total cost for a UK student
Assumes student completes in 1 year:
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CIM Studying membership: £120 UK (£85 for outisde UK and Western Europe)
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CIM Assessment Fees: 1 x £55, 1 x £70) £125
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Study Centre Tuition fees (Depends on centre chosen)
Many employers will offer funding towards completing a professional marketing qualification as they can see the added value you will bring to their organisation. Even at interview stage it is worth asking about what training you will be offered and whether they would be prepared to sponsor you in taking a CIM qualification. To further help your case we have prepared a guide to sponsoring an employee.
Get started - find your nearest CIM Study Centre
We have over 250 CIM Accredited Study Centres worldwide. Find your nearest center using our Study Centre Search Facility and enroll today:
CIM Study Centre Search (opens in new window)
Need help?
Download our 2010 qualifications prospectus for comprehensive details of the introductory certificate in Marketing and our other Professional qualifications or:
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