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Professional Qualifications

Professional marketing qualifications

Our qualifications will help make a real difference to your career - whether you are a student, marketing assistant, or a marketing manager. We offer a range of professional qualifications from the Introductory Certificate in Marketing for first timers to the Chartered Postgraduate Diploma in Marketing for marketing managers and marketing directors along with CAM Diplomas in specialist knowledge areas.

Introductory Certificate in Marketing

Who is it for?

The Introductory Certificate in Marketing is for all those who want to find out more about marketing – whether you’ve just left university/college or have started your first marketing job. It answers the question: what is marketing? It also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

The typical profiles of people who might take this qualification could include:

  • School and college leavers.
  • Those undertaking junior marketing, secretarial or administrative roles.
  • Individuals in jobs with some marketing involvement.
  • Event management assistants.
  • Personal assistants.
  • Customer service assistants/call centre employees.
  • Non-marketers wanting to develop a broader knowledge or understanding of marketing.
  • Modern apprenticeship equivalents.

What will you learn?

By the end of this qualification you should:

  • Understand the function of marketing and its role in an organisation.
  • Know about the seven Ps (product, price, place, promotion, process, people, physical evidence) and how to apply the marketing mix.
  • Understand more about customers and managing customer relationships.
  • Be able to communicate to both internal and external customers using a variety of different means.

Entry requirements

This is an 'open' qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context. If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV or the C1 level from the Common European Framework of References for Languages (CEFR).

How much does it cost?

The cost of studying the Introductory Certificate in Marketing is made up of tuition fees (paid to your chosen CIM Accredited Study Centre), course books, CIM membership and assessment fees.

Total cost for a UK student assumes student completes in one year:

  • To take this qualification you need to be an Affiliate: £140 UK (£100 for outside UK and Western Europe).
  • CIM assessment fees: This qualification includes two units.
    What is Marketing (Exam) £55.
    Understanding Customer Relationships (Assignment) £55.
  • Study Centre tuition fees.

Many employers will offer funding towards completing a professional marketing qualification as they can see the added value you will bring to their organisation. Even at interview stage it is worth asking about what training you will be offered and whether they would be prepared to sponsor you in taking a CIM qualification.

Professional Certificate in Marketing

Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. If you have studied a non-business related degree at university this could be your ideal starting point.

The syllabus has been updated to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles; or if marketing plays some part in your current job description.

Who is it for?

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

The typical profiles of people who might take this qualification could include:

  • Graduates from non-business disciplines.
  • Marketing assistants.
  • Marketing co-ordinators.
  • Marketing executives.
  • Marketing managers in SMEs without formal marketing qualifications.
  • Non-marketers with aspirations for marketing.
  • Existing marketers wanting to become more specialist.

What will you learn?

By the end of this qualification you should:

  • Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan.
  • Know the many different ways of understanding and communicating with customers, and the function these methods serve.
  • Understand your organisation's marketing environment, its many constituent parts, and how they work in unison.
  • Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets.

Entry requirements

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:

  • Have a minimum of two 'A' Levels.
  • Hold any general Bachelors or Masters degree.
  • Hold the CIM Introductory Certificate in Marketing (Level 2 or 3).
  • Have an NVQ or SVQ Level 3 (equivalent to NQF Level 3).
  • Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NQF Level 4 and above).
  • Hold an International Baccalaureate (equivalent to NQF Level 3 and above).
  • Business or marketing experience would be an advantage but isn't essential.

If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV or the C1 level from the Common European Framework of References for Languages (CEFR).

How much does it cost?

The cost of studying the Professional Certificate in Marketing is made up of tuition fees (paid to your chosen CIM Accredited Study Centre), course books, CIM membership and assessment fees.

Total cost for a UK student assumes student completes in one year:

  • To take this qualification you need to be an Affiliate: £140 UK (£100 for outside UK and Western Europe).
  • CIM assessment fees: This qualification includes four units.
    Marketing Essentials (Exam) £70.
    Assessing the Marketing Environment (Exam) £70.
    Marketing Information and Research (Assignment) £70.
    Stakeholder Marketing (Assignment) £70.
  • Study Centre tuition fees.

Many employers will offer funding towards completing a professional marketing qualification as they can see the added value you will bring to their organisation. Even at interview stage it is worth asking about what training you will be offered and whether they would be prepared to sponsor you in taking a CIM qualification.

Professional Diploma in Marketing

This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career. This qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.

Who is it for?

This qualification is suitable for graduates from marketing and business subjects whose degrees contained at least one third marketing content. It is ideal for marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level.

The Professional Diploma in Marketing is ideal for marketers with operational responsibilities and an eye on management including the following:

  • Graduates from Marketing and Business subjects.
  • Marketing executives.
  • Business development managers.
  • Departmental managers.
  • Product/ brand managers.
  • Marketing managers.
  • Account managers.

What will you learn?

  • Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment.
  • Develop and manage a brand and product portfolio in the context of the organisation’s marketing strategies and objectives.
  • Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.
  • Identify the organisation’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Entry requirements

This qualification is the same level as the final year of a degree programme, which means you'll need to pass the CIM's diagnostic entry test onto level 6, or meet at least one of these criteria:

  • Experience in a marketing management role that has provided you with the ability to be able to demonstrate that you can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the CIM's diagnostic entry test to level 6.

OR

  • The CIM Professional Certificate in Marketing (either 2002 syllabus or 2008 syllabus).

OR

  • Any business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters degrees).

If English isn't your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV or the C1 level from the Common European Framework of References for Languages (CEFR).

How much does it cost?

The cost of studying the Professional Diploma in Marketing is made up of tuition fees (paid to your chosen CIM Accredited Study Centre), course books, CIM membership and assessment fees.

Total cost for a UK student assumes student completes in one year:

  • To take this qualification you need to be an Affiliate: £140 UK (£100 for outside UK and Western Europe).
  • CIM assessment fees: This qualification includes four units.
    Marketing Planning Process (Assignment) £80.
    Delivering Customer Value through Marketing (Exam) £80.
    Managing Marketing (Assignment) £80.
    Project Management in Marketing (Assignment) £80.
  • Study Centre tuition fees.

Many employers will offer funding towards completing a professional marketing qualification as they can see the added value you will bring to their organisation. Even at interview stage it is worth asking about what training you will be offered and whether they would be prepared to sponsor you in taking a CIM qualification. To further help your case we have prepared a guide to sponsoring an employee.

Chartered Postgraduate Diploma in Marketing

The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and is a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.

Who is it for?

Because this qualification refers extensively to management experience gained whilst working it is not open to students coming directly from university unless they have experience in a senior marketing management role and are in a position to agree and implement a work based project.

This qualification is aimed at marketers working at a strategic level or aspiring to do so who wish to gain a Professional Masters level qualification.

  • Professional Diploma in Marketing holders.
  • Middle/senior marketing managers.
  • Business development managers.
  • Strategic marketing/ Brand managers.

What will you learn?

By the end of this qualification you should be able to:

  • Make the transition into strategic marketing management.
  • Work more cross-functionally at a senior management level.
  • Make a significant contribution towards the organisation’s corporate and business strategy.
  • Contribute to board decisions.
  • Demonstrate a high level of leadership and influence.

Entry requirements

This qualification is made up of two stages.

Stage 1: This qualification is level 7, the same level as a Masters, which means you will need to pass the CIM's diagnostic entry test for this level, or meet at least one of these criteria:

  • A range of experience working at Senior Marketing Management level that has provided you with the ability to evidence that you can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the CIM's diagnostic entry test to this qualification.

AND

  • CIM Professional Diploma in Marketing (either the 2003 or the 2009 syllabus) or the CIM Advanced Certificate in Marketing.

OR

  • A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (ie 180 credits in Bachelor degrees and 90 credits in Masters degrees).

If English isn't your first language, you will also need to provide us with the evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV or the C1 level from the Common European Framework of References for Languages (CEFR).

Stage 2: Successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma will qualify you for stage 2 of the Chartered Postgraduate Diploma in Marketing.

How much does it cost?

The cost of studying the Chartered Postgraduate Diploma in Marketing is made up of tuition fees (paid to your chosen CIM Accredited Study Centre), course books, CIM membership and assessment fees.

The Chartered Postgraduate Diploma in Marketing involves two stages.
Stage 1 of this qualification contains four units.
Stage 2 is a work-based project relating to your own organisation.

Total cost for a UK student assumes student completes in one year:

  • To take this qualification you need to be an Affiliate: £140 UK (£100 for outside UK and Western Europe).
  • CIM assessment fees: This qualification includes four units.
    Emerging Themes (Assignment) £90.
    Analysis and Decision (Exam) £90.
    Marketing Leadership and Planning (Assignment) £90.
    Managing Corporate Reputation (Assignment) £90.
  • Study Centre tuition fees.
     

Stage 2:

  • To take this qualification you need to be an Affiliate: £140 UK (£100 for outside UK and Western Europe).
  • Leading Marketing (Assignment) £360*. (*Price on application for Africa and Sri Lanka).

Many employers will offer funding towards completing a professional marketing qualification as they can see the added value you will bring to their organisation. Even at interview stage it is worth asking about what training you will be offered and whether they would be prepared to sponsor you in taking a CIM qualification. To further help your case we have prepared a guide to sponsoring an employee.

CAM Diploma in Marketing Communications

Who is it for?

The CAM Diploma in Marketing Communications is ideal for graduates interested in getting into the marketing communications industry either client or agency side in advertising, public relations (PR), direct marketing, account management and copywriters.

  • Graduates from Marketing and Business subjects.
  • Account executives.
  • Senior account executives.
  • Account directors.
  • PR executives.
  • Direct marketers.
  • Sales promotion.
  • Copywriters.

What will you learn?

By the end of this qualification you should have:

  • An in-depth understanding of the role and relationship between the elements of the marketing communication mix.
  • A detailed insight into the value and importance of marketing communications for your organisation's success.
  • The know-how to develop and implement an integrated approach to your marketing communications activity.
  • Access to a variety of valuable support for your professional life, through your CIM membership, such as business intelligence, career advice on tap, plus industry news and views.

Marketing and Consumer Behaviour

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Advertising

This unit aims to provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society. This unit also aims to ensure that knowledge and understanding of the process of advertising, advertising planning and measuring effectiveness are in place.

Public Relations

This unit aims to provide you with an awareness of the role of public relations in relation to the many different publics with which an organisation is concerned and provide an understanding of all means of communication by which those publics can be reached. This unit will also provide knowledge of the organisational and professional context in which people working full-time in public relations operate.

Direct Marketing and Sales Promotion

This unit aims to provide you with an operational understanding of the disciplines and techniques of direct marketing and sales promotion, including those that apply to databases and other digital technologies in the development of direct marketing and sales promotions campaigns within legal and regulatory constraints.

Integrated Media

This unit aims to provide you with a broad knowledge and understanding of the function of different media within the marketing mix and communications mix. Integrated media also aims to ensure that knowledge and understanding of the process of media selection, planning and measuring effectiveness are in place.

CAM Diploma in Digital Marketing

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning.

The qualification covers Search Engine Optimisation (SEO), Pay per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns.

Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualifications will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.

Who is it for?

The new qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today’s digital arena.

  • Graduates from business and marketing backgrounds.
  • Anyone working in the digital marketing sector.
  • E-marketing executives.
  • E-mail campaign managers.
  • Website managers and Developers.

What will you learn?

Digital Marketing Essentials

This unit aims to provide candidates with the skills and knowledge necessary for digital marketing within organisations. The four sections of this unit cover SEO, PPC, ad types, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics in the form of VOC, A/B Tests and Usability studies. Legislations, regulations and codes of practice are examined.

Digital Marketing Planning

The unit aims to provide programme members with the skills and knowledge to understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organisational marketing to one which is at the hub of customer centric communications in an increasingly multi-channel environment (eg Mobile).

The unit will consider a range of environmental factors both internal and external (eg Legal) that will shape and influence the digital marketing planning process. Various e-business models will be explored. In addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.

Marketing and Consumer Behaviour

This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications.

Essential funding information

Many employers will offer funding towards completing a professional marketing qualification as they can see the added value you will bring to their organisation. Even at interview stage it is worth asking about what training you will be offered and whether they would be prepared to sponsor you in taking a CIM qualification. To further help your case we have prepared a guide to sponsoring an employee.

 

 

THE NEXT STEPS

Find out more about CIM qualifications and see which one's right for you.